Draft Jarrahdale Trail Town Business Case and Implementation Plan

Outcome

At its October meeting, Council endorsed the Jarrahdale Trail Town Business Case. You can also view the Business Case under the "Documents" section of this webpage.

To view the Council decision, visit the Shire's Agenda and Minutes page and view the October Council Meeting Minutes.

Background

The Shire of Serpentine Jarrahdale has been developing a Jarrahdale Trail Town Business Case and Implementation Plan. A number of key opportunities and requirements for Trail Town accreditation have been identified and the Shire sought feedback from the Jarrahdale community and key stakeholders to understand their thoughts on these opportunities and requirements.

The Jarrahdale Trail Town Business Case will provide strategic guidance to the Shire to support Jarrahdale in becoming one of Western Australia’s primary trails destinations and Perth’s most popular Trail Town for visitors seeking equestrian, bushwalking, mountain biking and heritage trail experiences. Key priorities and recommendations have been identified and aligned with the WA Trail Towns Accreditation Program.

A ten-year implementation plan for the recommendations identified as having a high priority has been developed. The direct investment estimated in this business case to develop and enhance Jarrahdale as a Trail Town is $31.487 million which will generate positive economic benefits, both during construction and development of the trails and associated infrastructure, and through the on-going generation of visitors through tourism and the associated spend and flow-on effects generated by the visitor economy. The Implementation Plan will be reviewed annually to reflect updated projects and costings as the evolve, this will also allow for the recognition of new opportunities as they arise through partnerships with community and the State and Federal Governments.