Why have an Economic Development and Tourism Strategy?

    This Economic Development and Tourism Strategy outlines the priorities that facilitate the economic growth of the Shire's economy. This strategy outlines how the Shire can ensure that growth is planned and sustainable and that long-term economic resilience is achieved.

    What is the key focus for the next ten years?

    The 10 year Economic Development and Tourism Strategy is a fundamental component for the Shire to foster sustainable growth, enhance quality of life and drive economic vitality. It is an important tool in shaping how the Shire can influence the growth of the local economy from both direct and indirect actions which precipitate interventions that affect the business environment.

    The key identified objectives include:

    • Utility investment: Ensure that critical gaps in power, sewer, infill sewer, water and road infrastructure are identified, agreed, resourced and fixed to remove constraints to growth occurring.
    • Strategic Economic Investment: Attract a broad spectrum of public and private sector investments to foster diversity and expansion within the local economy.
    • Job Creation: Facilitate and support the growth of new businesses, thereby creating additional job prospects and enhancing the local employment landscape.
    • Productivity and Competitiveness: Aid local businesses in boosting productivity and enhancing competitiveness by fostering partnerships.
    • InnovationDrive innovation in economic development by prioritising solutions , fostering entrepreneurship, and embracing new technologies to enhance economic growth and resilience.

    Why is there a key focus upon infrastructure provision, timing and delivery?

    The Shire of Serpentine Jarrahdale's Economic Development and Tourism Strategy 2024-2034 sets the direction for how the Shire will work with government, local business, industry groups and the community to realise even greater opportunities over the next 10 years. This strategy needs to be agile and responsive to the rapid changing needs of the Shire, and focus on leveraging the strengths that the Shire has created.

     The strengths of available land for development, the connectivity into current and future economic markets and the need to continue managing growth, all point to the particular importance of certain directions being taken. These are specifically infrastructure provision; infrastructure timing; business incubation; education partnerships and; brand promotion.

    What are the emerging tourism opportunities being targeted?

    The Shire offers an incredible chance for tourism with ready-investment into Jarrahdale with half of the Shire comprising National Parks, State Forests and nature reserves. Serpentine Falls, numerous trails, historical sites and other attractions already provide opportunities for swimming, mountain biking, hiking and other outdoor activities, attractive for residents and visitors alike.

    What kind of partnerships and advocacy will be targeted?

    The Strategy will focus on strategic partnerships with industry leaders, local businesses and stakeholders to advocate for initiatives that drive sustainable growth, enhance local job creation within the community.