Why do I need a Strategic Plan

Committees of sporting clubs are tasked with the role of making choices (decisions) around the future direction of the community you serve (club and members).


A Strategic Plan is important for Sporting Clubs as it;

  • Identifies the vision and objectives of the club,
  • Looks at where the club has come from, where it is now, where it wants to go and how it is going to get there,
  • Is a management tool for the Committee to measure the performance of the club and answer the question - Are we doing the right thing?
  • Communicates club activities to members,
  • Brings order and organisation into the hectic business of running a club,
  • Is an effective marketing tool that can be used to set you apart from other clubs/sports,
  • Is an easy reference to explain what you are all about which encourages members to be involved in club development and builds volunteer commitment,
  • Adjusts to changes in the current environment that may have an impact on the club and ensures that resources (human, physical and financial) are used effectively,
  • An eligibility requirement for grant funding. A Strategic Plan will demonstrate how the funding of the project/program aligns with the vision and forecasted growth of the club.


Contact the Shire’s Sport and Recreation Team on 9526 1111 and we can work with your club Committee to help prepare a Strategic Plan.

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